Hi, my name is Michael Simmons. You probably arrived here because you read my article featuring the 10,000-Experiment Rule.
After studying how dozens of the world’s most prolific experimenters have created experimentation factories, we spent dozens of hours creating a free email mini-course to help you be successful with the 10,000-Experiment Rule.
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Without any formal training, over the last three years, our team used the 10,000 Experiment Rule to write dozens of articles in Fortune, Forbes, HBR, Time, Inc, Entrepreneur, CNBC, Observer, Quartz and Business Insider that were read nearly 10 million times.
In this case study, I share how we identified the top writers on the Internet, consulted with them and dissected their writing, and then used those lessons to perform over one thousand experiments.
One of the hardest challenges with experimentation is knowing what experiment to do. We spent dozens of hours combing the Internet to find the most inspiring life experiments. I dare you to read about these stories and watch these viral videos and not want to get started immediately!
Wondering how to actually get started? In this white paper, we walk you step-by-step through how to build up a portfolio of potential experiments, narrow the list down to the best ones, create valid experiments, collect data, and analyze the results.
Given space constraints in the article, we were only able to touch the surface of the academic theory behind the 10,000 Experiment Rule. Here, you'll get a deep dive on 50+ years of research.
New tools have made doing experiments drastically easier and faster. I'll share my top experimentation resources with you in addition to how I use them.
There isn’t one. I love building relationships with people, and I think one of the best ways to start a relationship is by giving.