what the course includes

It includes these 5 goodies::

  1. BUSINESS CASE STUDY: HOW I WENT FROM NO EXPERIENCE TO A WORLD-CLASS WRITER WITH THE 10,000 EXPERIMENT RULE 
    Without any formal training, over the last three years, our team used the 10,000 Experiment Rule to write dozens of articles in Fortune, Forbes, HBR, Time, Inc, Entrepreneur, CNBC, Observer, Quartz and Business Insider that were read nearly 10 million times. 

    In this case study, I share how we identified the top writers on the Internet, consulted with them and dissected their writing, and then used those lessons to perform over one thousand experiments. 
     
  2. 30 LIFE-CHANGING EXPERIMENTS YOU CAN PERFORM TODAY
    One of the hardest challenges with experimentation is knowing what experiment to do. We spent dozens of hours combing the Internet to find the most inspiring life experiments. I dare you to read about these stories and watch these viral videos and not want to get started immediately! 
     
  3. EXPERIMENTATION 101 WHITE PAPER
    Wondering how to actually get started? In this white paper, we walk you step-by-step through how to build up a portfolio of potential experiments, narrow the list down to the best ones, create valid experiments, collect data, and analyze the results. 
     
  4. SUMMARY OF ACADEMIC RESEARCH ON 10,000 EXPERIMENT RULE
    Given space constraints in the article, we were only able to touch the surface of the academic theory behind the 10,000 Experiment Rule. Here, you'll get a deep dive on 50+ years of research. 
     
  5. LIST OF CUTTING-EDGE TOOLS TO USE FOR YOUR EXPERIMENTS 
    New tools have made doing experiments drastically easier and faster. I'll share my top experimentation resources with you in addition to how I use them. 

What’s the catch?

There isn’t one. I love building relationships with people, and I think one of the best ways to start a relationship is by giving.